In what could be the greatest beer promotion of all time, the crew at Austin Beerworks is relaunching their Peacemaker Anytime Ale by debuting the first ever 99-pack of beer.
That’s right. The Texas-based brewers are ditching the traditional 6-pack model in favor of a new model – 99 beers for $99. The packaging was done right too, consisting of a 7-foot skinny box sporting Austin Beerworks branding. Seeing that the massive box contains 82 pounds of the good stuff, you better bring along a few buddies to tote this thing out of the liquor store. Unfortunately non-Austinites won’t be able to get our hands on this elusive pack, but locals can keep up with company’s social media account to find out where the next packs will end for sale. Looks like everything is bigger in Texas.