Don Julio González On Finding and Living Your Passion (Video)

I worked with my friends at Tequila Don Julio to write this post.

Passion comes from the core of who you are. At my core I am man, who grew up, learned to work hard, earned his keep, determined what I needed vs. wanted, became a husband, a father, a friend but at the most basic level, a man. I founded Suburban Men to speak of the journey that is a man’s life and the passions he finds along the way.

Sometimes things happen in our journey that shake our foundations. When I was offered the “opportunity” to start a new career by way of the poor economy, I took advantage to tap into the chance to achieve my lifelong dream of working for myself, to start my own company. I took what had always been a hobby when time allowed, and now poured my full self into it. Passions can be daunting, overwhelming and then all-consuming and ultimately exhilarating.

It is easy to mistake a hobby for passion. But, there is a major difference between a passion and a hobby. A hobby is “a pursuit outside one’s regular occupation engaged in especially for relaxation.”

Passions tend to take control of you. They demand attention whether you have the time or not. They are at once soothing and frustrating. The Olde English definition of passion is ‘suffering’ and your passion can demand a high price from you, but one you are all too happy to pay.

In speaking with my friends at Tequila Don Julio about the story of their founder Julio González and watching the video below, I recognized in him the passion that led him to spend decades honing and perfecting his process. He succeeding in creating of the first ultra-premium tequila, Don Julio Reposado. Tequila Don Julio was recognized then, as is now as the ultimate in luxury tequila.

Don Julio 1942 Anejo Tequila is a personal favorite. Its signature vanilla flavors and subtle, oaky finish pair perfectly with a fine cigar and good friends.

Do you recognize your passion? They can be difficult to identify. What drives you? What do you make sacrifices for? What consumes you? What makes you hurry through everything else so you can back to it? That’s your passion.

Tequila Don Julio created the video below in celebration of Día de los Muertos (Day of the Dead), a Mexican holiday that focuses on gatherings of family and friends to pray for and remember friends and family members who are no longer with us.

Don Julio left us in 2012, but listen carefully to his words as he discusses starting his distillery with nothing but an idea. His ideas ring as true today as they did back in 1942. As he said, “Work hard with honesty. Never judge anyone. That is all and with that people will trust you.”

As you watch, reflect on what is your true passion. Finding and harnessing it can lead to greatness, just as it did for Don Julio González.


Greg Baugher

Bacon is always the answer. Currently working towards an MBA with an emphasis in fantasy football. I have friends in spite of myself. Probably the best meat eater in the world. Trying to change the name from Tweeting to Gregging. Recommended by 4 out of 5 people that recommend things. I’m here to avoid friends on Facebook.

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