It may come as a surprise to many, but a significant number of men are using Pinterest. In fact, according to recent statistics, around 40% of new sign-ups on the platform are men. This is a significant increase from the past, where the majority of Pinterest users were women. The platform has traditionally been seen as a place for women to curate and discover ideas for fashion, home decor, and food, among other things.
However, the increasing number of male users on Pinterest suggests that the platform is becoming more diverse and inclusive. Men are using Pinterest for a variety of reasons, such as finding inspiration for home improvement projects, discovering new recipes, or even for personal style ideas. With the platform’s growing popularity among men, businesses are also taking notice and are starting to cater to this demographic. Brands are creating content specifically aimed at male audiences, and the platform is quickly becoming a valuable tool for marketers to reach a more diverse audience.