A truck is a beautiful thing. It is simple and useful – like our dads and granddads were. Trucks are tough, sturdy and reliable. Sure, they get poor mileage and the ride is bumpy, but when the weather gets bad or you need to tow, haul or pull something, there is no better vehicle.
A suburban man can live vicariously through a truck. He sees himself cutting and hauling wood on autumn days. He dreams of pulling strangers’ vehicles out of ruts along country roads. He expects to become a hunter one day and drive deep into the woods – across brooks and over rocks – in search of a big buck.